Nelson Dilipkumar and Anirudh Ravichander, often with Sivakarthikeyan, started a new trend of creative advertising for films by weaving a short narrative about the recording of songs. This piqued interest for films like Doctor and Beast in a way that delighted fans and created huge expectations of the movie.
With the release today of the teaser announcement video, Nelson and Anirudh have taken this a few steps forward. This is not even the teaser, but the announcement of the forthcoming teaser video but this is so creatively done that one cannot help but believe that the sequel to Jailer is going to be much better than its original.
Wit and slapstick combine with some crisp editing and a spectacular shot through glasses to heighten expectations of the film. Watch this very entertaining announcement video below
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